Growing Trade Assist in Auckland – One Step at a Time!

One of our big goals this year is growing the Trade Assist brand in Auckland and we’re well on our way! With over 1.7 million people calling Auckland home, it makes perfect sense to focus on New Zealand’s largest city and shape our branch into a go-to hub for staffing solutions.

Recently, our marketing experts, Andy and Kitty, spent a few days with the Auckland team to kick things off, starting with social media as a key first step. It was a great chance to connect with the team (especially our newest members), chat about the power of social media and brainstorm how marketing can support both personal brands and the industries we serve.

Some key takeaways from the workshop:

✅ Why social media matters and how it can drive results.
✅ Identifying our biggest competitor and what we can do to stand out.
✅ Using social media as a powerful tool to build recruiter personal brands (especially on LinkedIn).
✅ How the marketing team and the recruiting team can work together to bring our strategy to life.

As we roll out more marketing strategy workshops across all our branches in New Zealand, we’re excited to see what we can achieve together. Marketing matters!